Back of the Board : Marketing

Building America with True Craftsman & WindsorONE Category

Welcome Back WindsorONE!

Lindsey Grove, the WindsorONE Road Warrior, is canvasing the OR market to let all the dealers know that WindsorONE is back! If you’re a yard, builder or transplant who’s been a fan of WindsorONE, Capital Lumber in Portland OR can serve up all your WindsorONE Trim Board needs.  

Looking for a new look on Long Island?

Are you looking for a new wall skinning look to set your home or office apart from others on Long Island?  Head on down to your local Riverhead Building Supply and take a look at the 6″ tongue and groove “Plantation” pattern from WindsorOne.  This reversible product can give you a smooth clean look on […]

Custom Kitchens by Martin and Co. Rockin' the WindsorOne in Rochester

The team at Martin & Co. do some of the finest work in the upstate NY region specializing in custom kitchen and bath remodels. These before and after photos of a project designed by Jennifer Richards show some great work using WindsorOne boards and Classic American Moldings. All of the material was purchased through Rochester […]

Molding that's safe enough for baby

Are you looking for a framing solution? The WindsorONE wainscot caps have a full 3/4″ gap which is great for capping wainscot but also for framing your art. Many canvases are stretched over 3/4″ frames, making it a perfect fit. (This canvas was a jpg printed on a canvas ordered through an online printer.) WindsorONE […]

Real vs. Fake Wainscoting

A side by side photo comparison of WindsorONE tongue & groove wainscoting vs. imitation 4×8 mdf panels, some items of note: WindsorONE Wainscoting – Depth with crisp straight lines & shadows – Comes in 16′ lengths – Real wood substrate, no odors or harmful offgassing – Tongue & groove construction; built to last

idea gallery

Are you thinking about enhancing the ceilings on your next project? Adding wainscoting to complete a room? Need some mantel ideas? Check out the WindsorONE Idea Gallery – a growing collection of images from the WindsorONE archive, and jobsite photos that talented craftsman from around the country have sent in of their WindsorONE projects. (You […]

Beatty Lumber's New Rack Tags!

Beatty Lumber in Upper Darby, PA (near Philly) is supporting the Made in the USA message. To help them do so, their bins got some new tags that proudly display the Build America message, and provide easy identification of the WindsorONE Classical Molding profiles! Check out Beatty Lumber on the web @ http://www.beattylumbercompany.com/ or visit […]

See you at JLC!

Just finished setting up for JLC Live in Providence. Come visit the WindsorONE booth, #1203 (right next to the The Katz Roadshow). Featuring an analog version of backoftheboard.com; cool builder photos of WindsorONE projects. We’re there Fri 3/22 9-5 and Saturday til 3. We’d love for you to drop by!

Weyerhaeuser Party Packs

Party Packs are being shipped out to CA dealers to promote the Weyerhaeuser/WindsorONE market blitz. Packs include: 5′ piece of WindsorONE T-shirts Candy Bars Balloons Noise makers Silly string Announcement letter All enclosed in shrink wrap. Let …

The Swiss Army Knife

Need a multi functional tool vs just a piece of wood with paint on it? Then you need WindsorONE Protected Boards. Here you can see that tool, displayed, at the Kuiken Brothers Builder Expo in storm ravaged NJ.

Full Scale Moldings

Working on some images for the upcoming launch of the new WindsorONE website; Above, an illustration comparing WindsorONE Classical Craftsman Moldings to undersized/stock moldings. A demonstration of how full scale (properly proportioned) moldings…

More than wood, It's a tool!

The WindsorONE Swiss Army Knife made its California debut last week at the Katz Roadshow and at the Ganahl Lumber Golf Classic. Although I was not the designer or carpenter of one of the best WindsorONE displays made to date, I enjoyed hearing all…